Feel the Quality - Share the Experience
Håvard and Oscar Haugen

Who is GRS Riflestocks AS?

 

GRS Riflestocks AS comes from a long history of entrepreneurship and passion.

The company Grodås Møbler AS (Grodås furniture) as started in 1983 by Håvard and Oscar’s parents Oddvin and Anne-Lise Haugen in the basement of their house. The business grew too rapidly for the house so they invested in a factory building in 1985. The company was famous for the quality and the smart and effective solutions delivered in production and products through the passion infused into the company through Oddvin Haugen. Håvard and Oscar worked in the factory after school hours almost every day thus being taught the skills of young entrepreneur’s. The passion rubbed off...

From early on Both Håvard and Oscar had the passion for shooting and hunting, the earliest Guns and ammo magazine Håvard bought was in 1985. Both brothers read this eagerly and the spark for the weapons industry started then. Oscar is still a passionate hunter, shooter, and fisher. Håvard is more of the shooter -Never got bitten by the big game hunting grins Oscar.

Håvard worked in the family company after graduating from college and in the late 90’s started to work with CNC programming and machining. This was a revolution in the industry giving almost limitless possibilities.

Håvard’s ability to take an idea of a product is amazing. He surprises me again and again says Oscar. When challenged, he delivers the most excellent solutions I have ever seen.

The symbiosis of Håvard’s brilliant mind on R&D and development combined with the field experience and sense for business Oscar has is what makes up the uniqueness of the GRS brand.

Oscar worked outside the company for a couple of years after graduating in 1997 and in the year 2000 he joined the Norwegian Army on mandatory service for one year. 2 days after finishing the mandatory year he was enrolled in the Norwegian National guard where he immediately started in the specialist branch because of his army background. Oscar worked with the QRF sharpshooters for 3 years and was for 7 years a QRF sharpshooter Team leader until the contract ended in 2010.

Oscar took over as CEO and part owner for the family company in March 2010. Håvard took over the majority of the Shares while the parents kept a small share position.

The 2008-2010 period of the company’s history could be summarized in one word – Crisis.

The Norwegian furniture market crashed almost completely during the financial crisis and we had to turn it around to survive. We had the CNC machines and the workers to help us. It was decided by the owners to launch our own Rifle stock. GRS was established and trademarked in 2011.

“We took what we had, field experience and CNC machining expertise along with a good portion of guts and we never looked back, we craved success by hard work”

Hard work, lots and lots of traveling and taking on personal debt to keep the company alive was the situation for those years, it paid off.  The company grew, both the industry and our customers saw our stocks for what they were. Functionality, esthetics and they made them shoot better.

With the international web forums and social media, the word quickly spread and we were soon shipping to all corners of the world.

 – We worked night and day to establish our distribution network and we are now represented in 45 countries around the world. Our brand is now recognized as an innovative premium brand globally. We still work night and day to keep that position, Oscar travels more than ever before to visit our distributors and follow up new leads.

GRS has now 26 people working with us, 24 in Hornindal, one in Germany and one in South Carolina.
the growth is very good. I smile every day knowing more and more hunters and shooters gets to know GRS. We make them shoot more accurately because the rifles fit them better, what more could we ask for??

We have so much more to come, says Oscar and looks at Håvard who grins and adds

 

 – You ain't seen nothing yet!

 

GRS Riflestocks- Master your rifle